Problem: The company received a high volume of customer calls indicating usability issues with the current self-service product. Customers were not able to use the current app to successfully resolve their data and billing concerns.
Solution: After careful analysis of call logs, agent chats and user interviews, we redesigned the billing and data experience to address specific user pain points and usability issues. Further usability tests proved that the updated design increased task completion rates and successfully addressed customer needs around billing and data management.